In my last post, I covered the foundational aspects of the content process. Now that those are in place, I will introduce my two part content process. Both parts are necessary, so no ’skipping or skimping’. (more…)

I’m going to do something that can be potentially very painful. I’m going to assume. I assume that you’ve worked through the strategy and objectives for content development. *wince* So now, we can talk specifically about the online content process–going from idea or concept to effective online communication. Having developed the strategy and objectives means that you’ve no doubt included key individuals related to the content you want to present, and are aware of those people who will be crucial in supporting the process long-term. This is the second step in the process. Before you even think of uploading anything to your website, you must assemble the team. (more…)

I’m not directly opposed to a revolution. I think it’s the ‘revolt’ part that makes me hesitant. ‘Turning away with disgust’ should only make up a very small part, because only going that far doesn’t solve anything. A true revolution, I would argue, may involve ‘turning away in disgust’ but then quickly focuses on, and, exerts great effort toward, a solution. The solution being positive action, rightly directed. And that, can truly be revolutionary. (more…)