Behance is promoting their upcoming 99% conference next year.  The title of the conference comes from Thomas Edison’s quote “Genius is 1% inspiration, 99% perspiration.”  And how true that is for creative people.  Those who are not creative (typically,  everyone above the creative team in the organization) don’t fully grasp the magnitude of Edison’s quote, [...]

ESPN’s new interactive storescape is a lesson in content being more than just what you say.  Does ESPN’s new interactive marketing campaign not say: ‘hey, sports is life… we are sports.’  There are two very important parts involved in communicating effectively.  You’ll find a number of organizations stopping after the first. 

‘My’ Denver Broncos and Minnesota Vikings are both 2-0.  It is especially significant given the firing, hiring, trading, and suspending that went on during the off season, fueling speculation about what the season would look like.  And, very few thought it would look at all like this.