Melissa Rach’s post on the value of content includes a comment from Blair Enns that mentions a benefit of creating your own content, and is something I would like to expand on. Blair points out that creating your own content can make you smarter, which is a very good reason to create your own content. [...]

Too often, I find that content is defined as ‘whatever the receptionist feels like writing about’. And nothing against receptionists, because we all know they are the ones who are really running things. It’s that having made the decision to create great content, it cannot be left up to one person, not to mention someone [...]

Do you have a content plan for your social media strategy? Like a peanut butter sandwich without any peanut butter, your audience will very quickly know what they’re missing–and be very disappointed. My last post offered up a formula for great content. Though not quite as magical as having a fairy, it is nearly equally [...]