You’d Better Know Why Every Time Do you really have a content strategy, or, albeit consistently, are you really just randomly sending out or putting up stuff? To answer that question, ask this question: why? So you posted everyday last week, but why? Why did you say what you said? Why so often? Why did [...]

Do you ‘sell to help’ or, ‘help to sell?’ If you are directly involved with sales, I would be willing to bet anything that you are the former. They’ll get what they need, so long as you get what you need–first. But what if meeting your expectations first prevents them from buying? No, you both [...]