The content revolution is finally becoming revolutionary

I’m not directly opposed to a revolution. I think it’s the ‘revolt’ part that makes me hesitant. ‘Turning away with disgust’ should only make up a very small part, because only going that far doesn’t solve anything. A true revolution, I would argue, may involve ‘turning away in disgust’ but then quickly focuses on, and, exerts great effort toward, a solution. The solution being positive action, rightly directed. And that, can truly be revolutionary.

In her blog post, “Content strategy is, in fact, the next big thing,” Kristina Halverson points to the momentum behind what I’m calling the content revolution. I say revolution, not because there has been any real revolt, but that a growing number of individuals have quietly continued to press for acceptance of content strategy and development. For that group, the post on her blog is certain to elicit a resounding ‘Take that!’ Though the revolution had started some time ago, it is finally becoming revolutionary. That is, for the organization that is accepting, integrating and supporting said strategy. Being truly revolutionary is still a deadly proposition, if you lose.