In my last post, I covered the foundational aspects of the content process. Now that those are in place, I will introduce my two part content process. Both parts are necessary, so no ‘skipping or skimping’.

I’m going to do something that can be potentially very painful. I’m going to assume. I assume that you’ve worked through the strategy and objectives for content development. *wince* So now, we can talk specifically about the online content process–going from idea or concept to effective online communication. Having developed the strategy and objectives means [...]