Archive for the ‘customer experience’ Category

The content revolution is finally becoming revolutionary

I’m not directly opposed to a revolution. I think it’s the ‘revolt’ part that makes me hesitant. ‘Turning away with disgust’ should only make up a very small part, because only going that far doesn’t solve anything. A true revolution, I would argue, may involve ‘turning away in disgust’ but then quickly focuses on, and, [...]

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Real love reveals great content

Having great content is directly proportional to the intimacy you have with your customer. The farther apart you are, the harder it will be to know what it is will compel them to act. We can learn a lot from a strong marriage.

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