I’m going to do something that can be potentially very painful. I’m going to assume. I assume that you’ve worked through the strategy and objectives for content development. *wince* So now, we can talk specifically about the online content process–going from idea or concept to effective online communication. Having developed the strategy and objectives means [...]

Having great content is directly proportional to the intimacy you have with your customer. The farther apart you are, the harder it will be to know what it is will compel them to act. We can learn a lot from a strong marriage.

What content innovations will you make this year? It only seems like a single question. The reality is that it is actually a three-part question. All the ideas in the world are not going to bring you success. What is it that you need to deliver, and, how and who will you deliver them? I [...]