I’m not directly opposed to a revolution. I think it’s the ‘revolt’ part that makes me hesitant. ‘Turning away with disgust’ should only make up a very small part, because only going that far doesn’t solve anything. A true revolution, I would argue, may involve ‘turning away in disgust’ but then quickly focuses on, and, exerts great effort toward, a solution. The solution being positive action, rightly directed. And that, can truly be revolutionary. (more…)

Having great content is directly proportional to the intimacy you have with your customer. The farther apart you are, the harder it will be to know what it is will compel them to act. We can learn a lot from a strong marriage. (more…)

What content innovations will you make this year? It only seems like a single question. The reality is that it is actually a three-part question.

All the ideas in the world are not going to bring you success. What is it that you need to deliver, and, how and who will you deliver them? I don’t know that I’ve been in a situation where a lack of ideas was the problem. After a short brainstorm, several good ideas can be generated, but that is usually where the process stops. (more…)