Oh dealer of dollar menu delight, what power you yield. The power to satisfy in mere moments. Getting fast food fast–nothing better. You get what you want, how you want it, and quickly. I’ve even had instances where I was holding them up. (more…)

You’d Better Know Why Every Time

Do you really have a content strategy, or, albeit consistently, are you really just randomly sending out or putting up stuff? To answer that question, ask this question: why? So you posted everyday last week, but why? Why did you say what you said? Why so often? Why did you say what you said, where you said it? It is not a simple question. Otherwise everyone would be doing it. (more…)

Do you ‘sell to help’ or, ‘help to sell?’ If you are directly involved with sales, I would be willing to bet anything that you are the former. They’ll get what they need, so long as you get what you need–first. But what if meeting your expectations first prevents them from buying? No, you both don’t lose. You lose. The potential customer just goes on looking for the other group. (more…)