Doesn’t that white board say it all?  As Karen McGrane once pointed out, most of web development is a commodity.  The real game-changer is content.  It has long been said, and, accurately so, that content is king.  And, almost daily now, people are finally realizing it.  But is it too late for radio?  (more…)

Behance is promoting their upcoming 99% conference next year.  The title of the conference comes from Thomas Edison’s quote “Genius is 1% inspiration, 99% perspiration.”  And how true that is for creative people.  Those who are not creative (typically,  everyone above the creative team in the organization) don’t fully grasp the magnitude of Edison’s quote, and, consequently, creative people.  The idea part, is the easy part.  (more…)

ESPN’s new interactive storescape is a lesson in content being more than just what you say.  Does ESPN’s new interactive marketing campaign not say: ‘hey, sports is life… we are sports.’  There are two very important parts involved in communicating effectively.  You’ll find a number of organizations stopping after the first.  (more…)