I’m not directly opposed to a revolution. I think it’s the ‘revolt’ part that makes me hesitant. ‘Turning away with disgust’ should only make up a very small part, because only going that far doesn’t solve anything. A true revolution, I would argue, may involve ‘turning away in disgust’ but then quickly focuses on, and, [...]

You’d Better Know Why Every Time Do you really have a content strategy, or, albeit consistently, are you really just randomly sending out or putting up stuff? To answer that question, ask this question: why? So you posted everyday last week, but why? Why did you say what you said? Why so often? Why did [...]